How to Score Any Conversation โ€” PLT Framework

Profit + Love โˆ’ Tax = True Value

How to Score Any Conversation โ€” PLT Framework

HOW TO SCORE ANY CONVERSATION โ€” PLT FRAMEWORK
PLT DOCTRINE ยท PRACTICAL APPLICATION

CONVERSATION SCORING

How to Score Any Conversation Using the PLT Framework

Every conversation you have is running a score. Not a vague feeling. A measurable score across three dimensions: Profit, Love, and Tax. The person who can read that score in real time has a fundamentally different experience of life.

Conversation scoring is the core practice of the PLT framework, created by Craig Jones. It is a scoring system for reading what is actually happening beneath the words, the silences, and the body language of any human exchange.

The Three Scores

๐Ÿ’ฐ

PROFIT

Strategic position. Who gained leverage? Who holds the advantage? Not limited to money โ€” any gain in position, influence, or options.

โค๏ธ

LOVE

Relationship capital. Did trust go up or down? Was goodwill built or spent? The accumulated credit that allows future conversations.

โš–๏ธ

TAX

Deferred cost. What wasn't said? What obligation was created? Tax is the invisible score โ€” and the one that eventually determines everything.

Scale: +2 (strong gain) โ†’ +1 (slight) โ†’ 0 (neutral) โ†’ -1 (slight loss) โ†’ -2 (significant loss)

Example 1: The Business Meeting

The Situation

Quarterly review. Another team tries to claim credit for your work. Your team lead stays silent. You interject with specific data โ€” dates, deliverables, impact metrics.

The Score

Participant Profit Love Tax
You +2 +1 -1
Your Team Lead -1 -1 -2
Other Manager -1 0 -1

Analysis: You gained Profit by establishing the record with facts. You gained slight Love with the senior manager. But you created minor Tax โ€” your team lead may feel undermined.

Example 2: The Salary Negotiation

Offer 15% below target. You build Love capital first with genuine enthusiasm, then present a clean counter. When they deflect with "check with finance," you reframe from one number to a package.

Move Profit Love Tax
Enthusiasm 0 +2 0
Clean counter +2 0 0
Their deflection -1 0 -1
Your reframe +1 +1 +1
"The person who names the structure of the deal has already scored Profit. The person who accepts the other side's structure is playing their game."

Example 3: The Sales Call

Instead of pitching, you listen for three minutes. You share a specific case study. You offer free value and schedule a follow-up. The competitor spent the same call doing a 20-minute demo.

Move Profit Love Tax
Deep listening +1 +2 0
Targeted case study +2 +1 0
Free value + follow-up +1 +2 +1

Example 4: The Relationship Conversation

Partner working late for three weeks. Resentment building. You choose timing deliberately, describe what you've been carrying without blame, hold your ground without escalating.

Move Profit Love Tax
Timing + framing +1 +1 +2
Honest description +1 +1 +1
Partner's deflection 0 -1 -1
Your re-anchor +2 +1 +2
"The conversation you are not having is not a silence. It is a Tax."

How to Start Scoring

  1. 1Pick one conversation per day
  2. 2Write it down (scoring in your head doesn't work)
  3. 3Look for your pattern after a week
  4. 4Score one move in real time
  5. 5Read the Scorer books by Craig Jones
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